In the fall of 1982, James Burke, the chairman of Johnson & Johnson, faced the biggest crisis of his career. J&J learned from a reporter that their flagship product, Tylenol, had been linked to seven poisoning deaths in the Chicago area.
No one knew how or why the capsules had been poisoned, and Burke didn’t know how widespread the danger to the public might be.
What would you do?
The Bible suggests we should start the decision-making process by considering the potential consequences of our actions.
Colossians 3:2 King James Version (KJV)
2 Set your affection on things above, not on things on the earth.
Point of View: POV
- What actions could Burke take to save his company from potential curses?
- How could he bless consumers and the Tylenol brand for the future?
Burke quickly considered the consequences of several strategies, with a focus on keeping customers safe. Though it cost Johnson & Johnson $100 million in the short term, Burke convinced J&J shareholders to recall all Tylenol.
The phrase, “set your affection” means:
- Think about
- Be mindful of
As Burke considered the series of options in his decision making, he sat his affection on things above (people)…..not on things beneath (profit + problems).
What about you:
- What Problems are you facing?
- In the midst of the “problem(s)” where is your focus?
“Throughout the year we will continue to use the word, “SET” as our GPS.”